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 The job of an SEO consultant is to create and manage SEO tasks to improve a website’s performance in search engines. All of this should ultimately lead to increasing the business’s revenue. Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm that may take a long time to fix. So what does it take to separate the wheat from the chaff? Ask your candidates the following nine questions to make the right hiring decision: What’s your track record of success? What do you do best? How much can your work impact my business? Do you guarantee the results of your SEO work? What’s your approach to Google’s SEO guidelines? What SEO tools do you use, and how do you use them? What does your SEO reporting look like? How much do you cost? How do you hand over the work when we part ways? Let’s dive into each of them so you’ll know what to look for in your candidates’ answers. Wh